Howies Cellar
A spin off from Howies Restaurants, with the name as “Howies Cellar”. My client felt it imperative to retain elements of the Howies logo/brand but implement a twist to distinguish the concept that this was a cocktail bar. I created many design concepts with a number of print solutions. The requirements for the brief were to:
- refine their branding
- create and print business cards
- design postcard (d/s)
- design, print/digital the drinks brochure
I felt the Cellar required a more delicate approach to the illustrations of the drinks menu so there was a balance to the bold branding concepts being created. The linear forms added a contemporary feel to the cocktail bar.
